I was pleasantly surprised at the DTC showcase on Tuesday by all of the very unique and interesting short animations as well as the DTC awards. After sitting through about thirty minutes of video the two best ones that stood out to me were The Not-So-Serious Ski Movie and She didn’t mean to leave her date for someone else, they just had better chemistry.
When the Not-So-Serious Ski Movie first started I thought that it probably wasn’t going to be that interesting. I haven’t been skiing in years and I haven’t really wanted to, but when it started I was instantly drawn in by September by Earth, Wind and Fire. This song was perfect for the opening of the video and instantly set the tone. While referencing the television Marshall McLuhan states that it “demands participation and involvement in depth of the whole being. It will not work as a background. It engages you” (McLuhan 125). While this Ski movie is not television it is still a video which is engaging you in the same way TV does, through a screen. I think the music choice really helped to engage people, bringing them along for the ride. In other parts of the video where they were holding cameras at different angles while they skied also really helped to up my level of involvement. It almost made you feel like you were there and it did in fact make we want to go skiing again.
“We have now become aware of the possibility of arranging the entire human environment as a work of art, as a teaching machine designed to maximize perception and to make every day learning a process of discovery” (McLuhan 68). They definitely did a good job of using the human environment as a work of art beautifully capturing the mountains and the snow as well as other skiers, bringing whoever is watching the film up on the slopes with them. Using their snowy environment in different ways definitely helped to create an engaging video while creating a work of art at the same time. The way the video was arranged and edited was also great mixing in moments of fun with the serious skiing.
In Bogost’s book in his chapter on empathy he talks about how, “One of the unique properties of videogames is their ability to put us in someone else’s shoes. But most of the time those shoes are bigger than our own” (Bogost 18). This also applies to The-Not-So-Serious Ski Movie even though it is not a video game. Because of the editing that was done and the way some of the footage was shot, you can easily put yourself in their shoes. In this particular case I would not be able to ski like that, so it gave me an experience that I would not be able to have on my own.
Connecting this video to my Multimedia Authoring class, we talked about creative collaboration when we were working on our final project videos. I think that these 5 guys did a create job working together and collaborating to get some really great footage. Even if they were just being filmed they helped to make the video what it was.
This video was entertaining and beautiful at the same time, which is why I showed it to my roommates when I got back. I thought that it was good enough to share and that they would also think it was engaging. Since the video was on you tube it was easy to access emphasizing one of the points that McLuhan kept brining up; that we are part of a global village. “The new electronic interdependence recreates the world in the image of a global village” and in this case I think that being so involved with electronics and technology is a good thing, because now more people can have access to this video (McLuhan 67).
My Comments:
http://kthompsonsschoolblog.blogspot.com/2014/04/dtc-375-blog-8-cameras-in-1990s-to-today.html
http://textsandtechnologiessl.wordpress.com/2014/04/30/post-10-the-end/